Many business owners at one point in time will be asked to do an interview for a (local) newspaper, a business magazine or internet magazine. When answering the reporters questions the business owner should at all times be aware of what message it is they want to communicate. Paul Lima, from the Canada One Magazine, offers business owners and entrepreneurs some practical advice on how to respond to reporters' questions to ensure a successful interview.
Your company lands a new contract, launches a new service, or publishes a new information piece. You want to let people know, so you issue a media release, which you post on your website and/or blog, and link to using Twitter, LinkedIn, Facebook, and other social media.
A reporter calls, wanting to interview you. How you reply to questions can have an impact on your business because, based on what you say in the article, potential customers might call or visit your business or website. That's why you need to prepare for the interview.
