What Drives Business Owners to Sell... And Business Buyers to Buy

The buyer of your business will buy for his or her reasons, not yours.  If you decide to sell because your business is not going well and you simply want to get rid of it... do you think a buyer will be convinced?  Your attitude and what you say can drastically devalue your business and its true worth.
 
Whatever your situation, your reason for selling must be convincing and your explanations consistent.
 
It's only natural that you will want to get the highest price you possibly can.  Although how much you get is important, it won't necessarily drive your ultimate decision to sell.
 
For most business owners, the decision to sell is usually a combination of personal and financial reasons.  Is this your situation too?  The chances are you will have a personal attachment to your business.   It’s been part of your life for some time now.  Only you are capable of making the ultimate decision to sell.
 
The same applies to buyers.   It won't just be a financial decision, it will also be about lifestyle, personal independence, freedom to express themselves, maybe an escape from the corporate "rat race", or the satisfaction of being in charge of their own little empire.
 
The price they pay is important, as it will need to stack-up financially, if they are to convince someone to lend them money.  However, financial considerations alone will not drive their decision to purchase.
 
Buying the business will change their lives and they know it.  Only the buyer is capable of making the decision to buy.
 
Remember at the end of the day, both you and your potential buyer will have to balance the imagined personal gains against what could be uncertain financial prospects.  Here's the crunch... because you as a seller are offering a business opportunity and NOT a business guarantee.


Article by Noel Pebbles "Sell Your Business the Easy Way"

Simple and Affordable Marketing Ideas For Your Small Business

With the never-ending birth of small businesses, it becomes difficult to market your business in an effective manner so that it stands out for people to take notice. It seems that the only way to market your small business effectively is to spend on expensive marketing strategies. With this knowledge, a lot of small business owners set out to spend their savings in marketing their business, placing their hard-earned money and the future of their business in the hands of a very costly marketer. The individuals, who don’t have the money, either give up or consider their business to be doomed.

This doesn’t have to be so, there are numerous affective ways to market your small business that are affordable and let you decide how you want to portray your business. 

• Become visible: Network with people, join clubs and organizations in your community to spread the message about your business. Talk to the people who may be connected to the services you provide so that they can recommend you to their customers.
• Use the internet: Join online communities that relate to your business. This will not just help you market but you can also learn a thing or two that you could put into practice. Write in blogs offering suggestions in areas relating to your company.
• Create a Website: There are a number of free, easy-to-use tools that can help you create an appealing website. Make your site stand out by using eye catching photos, writing a good description of products and services offered, and make it easy to navigate.
• Provide information: Provide information to your customers absolutely free, the more people understand your business; more are the chances of them talking about it and availing your services. Getting a toll-free number and advertising that number is a very big help because people can then call you to find out about the business rather than having to read about it.
• Offer incentives: Apart from creating discount strategies, offer additional benefits for the customers who get more customers. This is an incentive for them to not just bring more people but also to keep coming back themselves.

Small business owners—do you have any tips to share on effective and affordable marketing strategies?

As social networking sites such as Facebook become more popular, do you find them to be a great marketing tool?

Common Reasons That Owners Have to Sell Their Business

Selling a business is never an easy decision. There could be various reasons for an owner to sell his/her company, however, the decision needs careful consideration as sometimes a hasty decision to sell can lead to feelings of regret, guilt, and loss later. The owner needs to assess the situation and determine whether they are ready to sell their business and prepare themselves emotionally and mentally for it. 

Assessing the reason for selling your business is a major step towards making the decision to sell it. Some of the most common reasons for owners selling their company are:

Debt:  When the outgoing becomes more than the incoming, it is a red flag. A lot of owners end up losing their savings, their assets, and even their houses just because they keep investing and covering themselves with more and more debt to revive their business. A careful consideration of the option to sell the business to recover cost when the debt starts to grow uncomfortable is a good idea.

Business ceases to be profitable: This could be because either the product loses market appeal or the mode of marketing becomes redundant. This is in fact, a good reason to sell if it is not possible to better it in any way.

Passing it on to heirs: This is one of the most preferred ways since the business still stays in the family. Sometimes the owner can’t take the business to the next level, compete with the market, or perhaps they just want the new generation to begin managing the business.

New Business venture: A lot of small business owners start a particular business in order to generate enough income to start their ‘dream’ business.

Boredom: Owners often lose the excitement of owning a business and this happens when the stress of the business becomes unmanageable for them. It is important that the owner is completely sure that they do not want to manage it anymore, not just because of a one-time event.

Retirement: Many people plan their business in a manner to retire by a certain age, and when they reach their milestone, they sell to move on and enjoy their lives just as they had planned.